How will this project help the community?
We will sell DJ experiences to all audiences, but we focus on groups that usually do not have opportunity for DJ experiences, like elderly homes, community centers, and special schools. Our business model benefits from our unique talent and we are looking for grants and funds to make our service available for a lot of people around Ireland, and hopefully abroad too. We will keep the costs down by using our resources emerging from our family, friends and the communities we are connected with.
What is the business idea?
Create a positive atmosphere through music. Provide high‑energy, uplifting DJ sets that help people feel happy, confident, and connected. Build a supportive and inclusive community around music. Bring people together at events, encourage friendships, and create a safe space where everyone feels welcome. Promote local talent and creativity. Collaborate with other young DJs, musicians, and creators to showcase local skills and inspire others in the community.
What personal goals led the group here?
Our team has a strong knowledge of music, and we enjoy sharing it with our community. We have practiced using DJ decks, and we love dancing and performing to good music. We will need equipment, such as a laptop, software, controllers, microphones, speakers, cables, lights, a table, and headphones. At the moment we are using cousin Shane’s equipment. Anna lives at home with her mother, who supports her with the business. Anna’s cousin Shane lives about 5 km away and she goes to his house for DJ training. As Anna is still in school and preparing for the Leaving Certificate in June 2026, we can currently dedicate about three hours per week to developing our DJ business.
How will this business make a profit?
DJ Coolness 101 creates joyful events with diverse music, thanks to CAPCA, growing confidence and inspiring tomorrow’s DJs. DJ Coolness 101 plays fun, feel-good music for every event, with CASE helping me to grow confidence and inspire future DJs.
What do we have to make this business successful?
To grow my confidence, strengthen my DJ skills, and express my true voice through music while creating joyful, uplifting experiences for my community.
